Get all your news in one place.

100's of premium titles.
One app.

Get all your news in one place.

100's of premium titles. One news app.

The Guardian - UK

Politics

Eleni Courea Political correspondent

No 10 turns to influencers to reach audiences beyond mainstream media

Rachel Reeves Cameron Smith Sir Keir Starmer No 10 Instagram

Chancellor Rachel Reeves takes a question from journalists during a press conference at Downing Street — Rachel Reeves takes a question from journalists at a Downing Street briefing. At a recent press conference warning of tax rises, two personal finance influencers were given front-row seats. Photograph: Ben Stansall/PA

Next time you’re scrolling on TikTok or Instagram and that fitness guru or “mumfluencer” you follow pops up, they might be joined by an unexpected guest.

As part of a UK government strategy to reach voters on social media – where more than half of people now get their news – ministers including Keir Starmer are making appearances on some of the most popular channels.

Sign up to read this article

Read news from 100's of titles, curated specifically for you.

Already a member? Sign in here

Top stories on inkl right now

What to know about France's high school student protests

What to know about France's high school student protests

France faces nationwide student protests that are destabilizing the government and influencing the presidential election campaign

The Independent UK

Trump targets Ilhan Omar at rally following raid on her home – US politics live

Trump targets Ilhan Omar at rally following raid on her home – US politics live

President says Somalia, birthplace of the Minnesota Democratic congresswoman, is ‘one of the worst countries on the planet’

The Guardian - UK

Selma Blair’s Lawyer Gives Explanation After She Was Arrested For Mid-Flight Meltdown

Selma Blair’s Lawyer Gives Explanation After She Was Arrested For Mid-Flight Meltdown

After her violent outburst aboard a Delta flight, actress Selma Blair’s celebrity status did not spare her from landing in serious legal trouble.

Top execs say the $124 trillion Great Wealth Transfer, women entrepreneurs, and veterans are poised to remake the financial landscape

Top execs say the $124 trillion Great Wealth Transfer, women entrepreneurs, and veterans are poised to remake the financial landscape

Women are stepping into new wealth, and they want other women to oversee how their fortunes are deployed. Nonprofit Girls Who Invest received 4,000 applications this year.

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

One of the ‘Cornell 7’ wants a gag order to limit what can be said publicly about alleged gang-rape

One of the ‘Cornell 7’ wants a gag order to limit what can be said publicly about alleged gang-rape

An attorney for one of the accused Chi Phi fraternity brothers said that Jane Doe’s attorney ‘has been trying his case in the media since filing the lawsuit’

The Independent UK

Ex-Chicago detective identified as killing child in 65-year cold case

Ex-Chicago detective identified as killing child in 65-year cold case

Police used recently discovered DNA to pin murder of eight-year-old girl on Thomas McInerney, who died in 2006

The Guardian - US

Related Stories

Top stories on inkl right now

What to know about France's high school student protests

What to know about France's high school student protests

France faces nationwide student protests that are destabilizing the government and influencing the presidential election campaign

The Independent UK

Trump targets Ilhan Omar at rally following raid on her home – US politics live

Trump targets Ilhan Omar at rally following raid on her home – US politics live

President says Somalia, birthplace of the Minnesota Democratic congresswoman, is ‘one of the worst countries on the planet’

The Guardian - UK

Selma Blair’s Lawyer Gives Explanation After She Was Arrested For Mid-Flight Meltdown

Selma Blair’s Lawyer Gives Explanation After She Was Arrested For Mid-Flight Meltdown

After her violent outburst aboard a Delta flight, actress Selma Blair’s celebrity status did not spare her from landing in serious legal trouble.

Top execs say the $124 trillion Great Wealth Transfer, women entrepreneurs, and veterans are poised to remake the financial landscape

Top execs say the $124 trillion Great Wealth Transfer, women entrepreneurs, and veterans are poised to remake the financial landscape

Women are stepping into new wealth, and they want other women to oversee how their fortunes are deployed. Nonprofit Girls Who Invest received 4,000 applications this year.

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

One of the ‘Cornell 7’ wants a gag order to limit what can be said publicly about alleged gang-rape

One of the ‘Cornell 7’ wants a gag order to limit what can be said publicly about alleged gang-rape

An attorney for one of the accused Chi Phi fraternity brothers said that Jane Doe’s attorney ‘has been trying his case in the media since filing the lawsuit’

The Independent UK

Ex-Chicago detective identified as killing child in 65-year cold case

Ex-Chicago detective identified as killing child in 65-year cold case

Police used recently discovered DNA to pin murder of eight-year-old girl on Thomas McInerney, who died in 2006

The Guardian - US

Our Picks

Billionaires love Trump’s AI rebrand

Trump and his tech bros want to turn us all into video game wallpaper

Shane Gillis Drew Backlash Over Joke That Women Dress Like 'Whores' as Dan Levy Responds

Shane Gillis faces criticism over his SNL monologue as Dan Levy calls out misogyny and urges men to challenge the objectification of women

International Business Times UK

WWE Raw: The Bloodline's Family Reunion Takes a Dangerous Turn as Solo Sikoa Joins The Usos Against 946

Carmelo Hayes made a surprise appearance on WWE Raw, joining The 946 to attack Solo Sikoa and The Usos and end their six-man tag team match without a winner.

International Business Times UK

Tyson review – deeply icky … and that’s before Trump shows up

This peculiar – some would say truly irresponsible – hagiography of boxing superstar Mike Tyson veers from psychedelics and sobbing to the inadvisable face tattoo via a cameo from the US president

The Guardian - UK

William Shatner 'auctioned off kidney stone' for affordable housing charity

William Shatner has recalled a time he sold his kidney stone to a gambling company to help raise money for charity.

Oregon woman claims Acme is tinting salmon packaging to trick customers. She peels the plastic off the fish and shows exactly what is underneath

What you see isn't what you get.

We Got This Covered

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.

Download on the AppStore

Get it on Google Play