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Radio France Internationale
Radio France Internationale
Lifestyle
RFI

'Niu Lai', the 'so bad it's good' Chinese cartoon becoming a box-office hit

A still from animated film "Niu Lai", a huge hit at the Chinese box office.
A still from animated film "Niu Lai", a huge hit at the Chinese box office. © Dalian Jingyuan Culture Film and Television Media

An amateur animated film has become a surprise box-office hit in China, fuelling a wider debate about cinema, artificial intelligence and audience tastes. Made by a mother-and-son team on a shoestring budget, Niu Lai went from commercial failure to viral sensation after attracting a wave of negative reviews.

In an era of blockbusters and AI-generated videos, Niu Lai ("The Arrival of the Ox") looks like a relic from another age.

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