A multi-million-pound investment to lower the price of Co-op own brand goods is being rolled out by Nisa’s new managing director.
More than 1,000 price reductions will go live to retailers next week, the specialist wholesaler revealed at its Expo. The top 100 most frequently purchased products all set to fall in price in a huge boost amid a cost-of-living crisis.
Fairtrade bananas, free range eggs, ice cubes, carrots, bacon and pasta twists are included in the list, with Nisa having been part of the group since a £143 million takeover, sealed in 2018.
