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Fortune

Diane Brady

NIQ CEO on going public: ‘We’re sitting on a goldmine of data. We cover 85% of the world’s population’

NIQ Fortune Diane Brady Donald Trump

Photo: NIQ CEO Jim Peck. (Credit: Courtesy NIQ)

In today’s CEO Daily: Diane Brady talks to NIQ CEO Jim Peck.
The big story: Trump’s name appears in the Epstein files.
The markets: Up on news of tariff deal with Europe.
Analyst notes from Nomura Research Institute, Macquarie, and Oxford Economics on Trump’s promise that Japan would invest $550 billion in the U.S.
Plus: All the news and watercooler chat from Fortune.

I spoke yesterday with NIQ CEO Jim Peck after his consumer intelligence firm had debuted on the New York Stock Exchange. Formerly NielsenIQ, it was created four years ago when the private equity firm Advent International bought Nielsen’s Global Connect business in a leveraged buyout for $2.7 billion.

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