Nintendo Switch 2 is arguably "the most important product launch in video game history," analysts say, who reckon it will have sold 100 million in its first 5 years

Player wearing yellow sweater using Nintendo Switch 2 JoyCon in mouse mode playing Drag x Drive on woodgrain coffee table.

Market research firm DFC Intelligence believes that the Nintendo Switch 2 will not only be the fastest-selling console ever but that it is "arguably the most important product launch in video game history," it says in a new advisory report.

DFC Intelligence, alongside a lot of us, expected both the Nintendo Switch 2 and GTA 6 to be the injection of life gaming needed after the surge of layoffs and closures across the industry, but now that GTA has been delayed until May 26, 2026, the ball is in Nintendo's court.