Nintendo is a slow-moving beast. Just ask its diehard fans, who have been waiting nearly a decade for the Switch successor to stop being a faraway dream and start being something they can use to play Xenoblade Chronicles. But Nintendo says being antiquated is a good thing and, more than that, it's a strategy.
In a translated version of Nintendo's second quarter financial report, president Shuntaro Furukawa credits Nintendo's ability to curate an image with its increasing success. Decades ago, first-party titles like Metroid and The Legend of Zelda for NES helped establish Nintendo as the go-to video game company for cerebral fantasy games. That association hasn't changed much in the 39 years since the NES was first introduced to the U.S. market, and Furukawa is proud of that.
