At $450, the Switch 2 is Nintendo's most expensive console ever. Many of the factors behind the price are beyond Nintendo's control, and even then the company is apparently eating a loss on every unit sold. Investors in Japan are reportedly pressuring Nintendo to follow in Sony's footsteps with the PS5 and finally hike the price.
That's according to Bloomberg, which notes that Nintendo's stocks have fallen precipitously over the past year, coming uncoupled from Japan's Nikkei Index around September 2025. The same fate has befallen Sony's stock over the same period, but Nintendo has suffered far worse – largely, the report suggests, because Sony hasn't been shy about raising the price of the PS5, having done it multiple times now. (Of course, Xbox is just as guilty of raising prices, but its fortunes are not a factor on the Japanese stock market.)
