The original Switch has maintained its $300 USD price since it launched in 2017, but with Switch 2, Nintendo is raising the price of entry to $450. Even Nintendo president Shuntaro Furukawa is willing to acknowledge that's a "relatively high" price by comparison, and one that may make it difficult to keep the community's enthusiasm for the new console going.
In a Q&A with investors following Nintendo's recent financial results report, which recently got an official English translation, Furukawa said that the company is setting a goal of 15 million Switch 2 consoles sold in the fiscal year. The aim is to reach the same level of sales the original console managed in its first 10 months.
