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PC Gamer
PC Gamer
Ted Litchfield

Nintendo becomes the biggest company in the games industry⁠—and maybe the world⁠—to say 'no, thank you' to using generative AI

Big Mario stomping in Super Mario Bros.

First reported by TweakTown, Nintendo president Shuntaro Furukawa said that the company was not planning on using generative AI technology for its games in a recent investor call. Furukawa's caution stands in stark contrast to most tech and gaming companies, which are either enthusiastically pursuing generative AI, or leaving the door open to do so in the future.

In response to the fourth question in the investor call transcript, Furukawa said the following (obtained via machine translation and edited for clarity):

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