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AAP
AAP
Adrian Black and Callum Godde

Nine kills radio star, switching stations for hard ads

Nine Entertainment will sell its national stable of talkback radio stations. (Joanna Kordina/AAP PHOTOS)

One of the nation's biggest media companies will sell its radio assets to a pub baron at a fraction of what it paid as it looks to expand its physical advertising reach.

Nine Entertainment flagged the $56 million deal to sell off stations including 2GB Sydney, 3AW Melbourne, 4BC Brisbane and 6PR Perth in a statement to the share market on Friday morning.

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