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AAP
AAP
Derek Rose

Nine to cull 200 jobs in latest mass media lay-offs

Nine is the latest media company to reveal lay-offs amid economic headwinds and an ad market slump. (Luis Ascui/AAP PHOTOS)

Nine Entertainment has become the third Australian publisher to announce mass lay-offs in the past four weeks following the loss of a lucrative content deal with Meta and a slump in the advertising market.

The newspaper owner and TV broadcaster said it would eliminate 200 roles, or about four per cent of its almost 5000 staff.

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