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The Guardian - AU

Business

Cait Kelly

Cleo Smith family interview: Nine’s $2m 60 Minutes exclusive fails to top Sunday night TV ratings

Cleo Smith 60 Minutes Nine Ellie Smith Married At First Sight Seven News

Nine’s interview with the parents of Cleo Smith was the fourth-most watched program on Sunday night. — Nine’s 60 Minutes interview with the parents of Cleo Smith was the fourth-most watched program on Sunday night. Photograph: Tamati Smith/Getty Images

The Nine Network’s multi-million dollar deal to secure an exclusive interview with the family of Cleo Smith failed to put the program in the top ratings spot on Sunday night, although the 60 Minutes episode did win its timeslot.

The network spent weeks teasing the 60 Minutes exclusive with Cleo’s mother Ellie Smith and her stepfather Jake Gliddon, which cost it $2m.

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