A few weeks ago, an item crossed my Twitter about the new rom-com “Ticket to Paradise,” starring George Clooney and Julia Roberts, passing the $100 million mark in global box office. The reason I saw this on my timeline? Because someone had quote-tweeted it to note: “I literally have heard nothing about this film. All I know is they flirted in a video I didn’t even realize was promo for this movie. What is going on with marketing Hollywood right now?”
A few people chimed in with varying experiences, from “The marketing has been ABYSMAL!” to “There’s a big billboard for it near the place I live” to “Why haven’t I heard more about it?” to “I feel like I’ve been seeing posters everywhere on the subway.”
What is going on, indeed.
