DALLAS — It started with a series of direct messages to a handful of players. The proposed deal was a simple one: a one-time, promotional transaction. Post to Instagram for Live Nation about a Jonas Brothers concert coming to town and get a couple hundred bucks in return. It was the type of scenario that would’ve been a nightmare for athletic departments before July 1, 2021.
But after?
“We told them, OK, just screenshot the direct message, make that your disclosure and upload to that our system,” said Kyle Conder, the executive senior associate athletic director for SMU and a longtime director of compliance for the school.
