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Digital Camera World
Digital Camera World
Sebastian Oakley

Nikon unveils a new weapon in the war against fake news

Nikon Agence FrancePresse Digital Camera World France Leica
Nikon Z9 with Nikon Z 100-400mm f/4.5-5.6 VR S lens.

In late 2023 we saw Leica introduce its Content Credentials with the new Leica M11-P – the first manufacturer to market an authentication workflow designed to authorize images taken by its photographers, and to clear the confusion with the rise of AI content appearing in our news feeds.

Now Nikon is also tackling the rise of AI head-on by teaming up with the international press agency, Agence France-Presse (AFP). In an official statement from Nikon Tokyo:

"Nikon Corporation will collaborate with Agence France-Pressw, a news agency based in Paris, France, to commence practical verification of an image provenance function that Nikon has been developing in the field of journalism."

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