It’s no secret that APS-C cameras have been selling like hot cakes, particularly if they’re silver and say Fujifilm X100VI on the top plate. But a report from Japan-based website Digital Camera Life has highlighted a difficulty that Nikon’s had to face, which is that APS-C cameras tend to be a lot cheaper than their full-frame counterparts. In short, you’ve got to sell more units to maintain or increase profits.
The article references a previous report from the same outlet regarding Nikon’s April to September 2025 financial results for its imaging business, which stated that the optics manufacturer’s operating profits were down 47.5% year-on-year and sales profits were down 4.4% year-on-year. Much of this was attributed to “the impact of foreign exchange rates and tariffs.” But also the reduced pricing of the Nikon Z5II and Nikon Z50II.
