
Nikon is officially balls-deep in the cinema game. Not only has it bought Red, and launched the first co-branded Z Cinema camera in the Nikon ZR, the Big N has also announced that a line of dedicated Nikkor Cinema lenses are being developed – and I think I know what they are.
"This is going to be big news for you!" Nikon exec Aihara Takashi told us. "Nikon is now developing Nikkor Cinema Lenses. They are under development right now, so it's going to take some time until they launch. We have done extensive research with Red to understand the needs in the cinema industry. But we have already begun development. So, yeah, look forward to it!"