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Fortune
Emma Hinchliffe, Kinsey Crowley

Nikki Haley would be the first woman to win the Republican nomination if she defeats Trump in the 2024 GOP primary

(Credit: John Lamparski/Getty Images)

Good morning, Broadsheet readers! Sen. Dianne Feinstein (D-Calif.) announces her retirement, employees describe a difficult work environment at the company behind the Snoo bassinet, and Nikki Haley enters the 2024 race. Have a wonderful Wednesday.

- Ready for 2024. Yesterday morning, Nikki Haley announced her entry into the 2024 presidential race. The former Republican governor of South Carolina and Trump administration's U.S. ambassador to the UN is the first to challenge her ex-boss in the GOP primary. She's expected to formally launch her campaign with an event today.

It's not the first time Haley has gone up against Donald Trump; before she was a member of his administration, she was a Trump holdout during the 2016 presidential race. Her entry into the 2024 contest puts her at odds with the former president again.

"It’s time for a new generation of leadership to rediscover fiscal responsibility, secure our border, and strengthen our country, our pride, and our purpose," she said in a campaign video posted yesterday.

Haley, 51, is the daughter of Indian immigrants. She opens her video with a reflection on how she's always been "different." "Not Black, not white," in a segregated Southern town, she says.

NEW YORK, NEW YORK - NOVEMBER 12: (EXCLUSIVE COVERAGE) Former UN Ambassador Nikki Haley visits "Fox & Friends" at Fox News Channel Studios on November 12, 2019 in New York City. (Photo by John Lamparski/Getty Images)

While Haley hits several GOP talking points—digs at President Joe Biden and Nikole Hannah-Jones's 1619 Project among them—she also highlights how she stands out as a Republican candidate. She shows footage of her response as governor to the 2015 mass shooting of Black churchgoers by a white supremacist at Mother Emanuel AME Church in Charleston; Haley took down the Confederate flag outside the state capitol after that tragedy.

Haley was the rare Trump appointee to emerge from the administration with her reputation seemingly fully intact. So far, Trump has issued mixed messages on Haley's candidacy. "You should do it," he told reporters that he told her, before later calling her "overly ambitious."

The former governor isn't the first woman to seek the Republican nomination (remember Carly Fiorina's run?); she would be the first female GOP nominee if successful in the primary. But her conservative politics—she's strongly anti-abortion—make it unlikely that advocates for women's rights will celebrate a Haley win.

Haley, however, doesn't shy away from her own view of her identity as a woman. "I don’t put up with bullies," she says at the end of her announcement video. "And when you kick back, it hurts them more if you’re wearing heels."

Emma Hinchliffe
emma.hinchliffe@fortune.com
@_emmahinchliffe

The Broadsheet is Fortune's newsletter for and about the world's most powerful women. Today's edition was curated by Kinsey Crowley. Subscribe here.

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