NIKE Stock Outlook: Is Wall Street Bullish or Bearish?

Beaverton, Oregon-based NIKE, Inc. (NKE) designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America and internationally. The company has a market cap of $63.3 billion and offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks.

NKE stock has lagged behind the broader market over the past year, declining 42.9% compared to the S&P 500 Index’s ($SPX) 21.8% surge. Moreover, in 2026, the stock has fallen nearly 33.1%, underperforming the SPX’s 11% rise as well.