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Headquartered in Beaverton, Oregon, NIKE, Inc. (NKE) is a major sports footwear and apparel company with a market cap of $111.7 billion. Renowned for its iconic "Swoosh" logo and influential marketing, NIKE boasts a strong brand portfolio, including Nike Pro, Nike Golf, and Air Jordan. The company is known for offering premium products that align with the latest customer trends.
Shares of this footwear giant have significantly underperformed the broader market over the last year. NKE has declined 34.4% over this time frame, while the broader S&P 500 Index ($SPX) has rallied nearly 18.5%. In 2024 alone, the stock has dipped 34.2%, compared to SPX's 8.7% gains on a YTD basis.