Nike is set to open a new store in Dundrum Town Centre in Dublin this summer.
The new 'Nike Live' outlet - the first of its kind in Ireland - will move into a 5,666 sq ft space previously occupied by BT2 on Level 1 of the centre. The shop will have a programme of in-store experiences and tailored offerings, as well as a curated assortment of sport performance apparel, footwear, and accessories.
Dundrum Town Centre Manager Connor Owens said: “This concept will offer an interactive, customised retail offering to customers hungry for quality sportswear. Athleisure is a top-performing category across our portfolio, so we’re excited to see how our customers respond to this innovative new concept.”
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Nike is the latest brand to move into the centre as it continues its recovery from the impact of the Covid-19 pandemic, with Brown Thomas, Donnybrook Fair, Watches of Switzerland and Lush all opening new stores over the last 18 months. Meanwhile, Penneys is set to reopen after committing to a major relocation and expansion within the centre to a space previously occupied by House of Fraser.
Late last year it was reported that Dunnes Stores had reached an agreement to take over the space that Penneys is moving out of.
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