- Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose. Experts are split: Some say the refresh smartly connects with a questioning generation, while others warn it risks diluting one of the most valuable and timeless brand assets in marketing history.
Nearly 40 years ago, Nike introduced its iconic “Just do it” slogan, which ultimately fueled one of the most successful and influential marketing campaigns in U.S. history. It launched with a series of TV ads featuring athletes of all ages and abilities, and resonated with customers for its simplicity and authenticity. Since then, it’s been one of the most recognizable slogans for an American business.
