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Fortune
Fortune
Eleanor Pringle

Nike's secret 'DNA' department hit by layoffs in $2 billion cost-cutting scheme

Nike shoes and logo are seen at a store in Nice, France (Credit: Jakub Porzycki—NurPhoto/Getty Images)

Hidden within the depths of the Nike headquarters in Beaverton, Ore., is a specialized team tasked with preserving artifacts important to the brand's history. But despite the nature of their work, time stops for no one—and even they are subject to the testing ties facing the retail world.

The team, named the Department of Nike Archives (DNA), collects and catalogs items from Olympic memorabilia to more than 200,000 pairs of shoes—including the very first Air Max sneakers.

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