There’s no telling where the sneaker industry would be today had Nike not signed a young Michael Jordan in 1984. So iconic is the story of Nike’s pursuit of the Chicago Bulls rookie that actors Ben Affleck and Matt Damon are joining forces to bring it to the big screen.
The feature film will follow Sonny Vaccaro, the Nike sports marketing executive who relentlessly worked to get Jordan on its endorsee roster. Affleck takes the credit as the film’s director and co-writer, also starring as the Swoosh’s head honcho and billionaire shoe dog Phil Knight. Damon will work as a producer and co-writer while playing the part of Vaccaro. As of now, it’s still undisclosed who will fill Michael Jordan’s size 13 shoes in the movie, literally and metaphorically.
