This year marks the 35th anniversary of Nike’s Air Max 1 sneaker, and the brand is lining up a number of projects to celebrate. Most recently, Amsterdam-based brand Patta collaborated with Nike to create a funky version of the shoe, while Nike itself crafted an ultra-exclusive Air Max 1 inspired by its own NFT. Now, streetwear boutique Concepts is joining the festivities with three iterations of the Air Max 1, each featuring patchwork of different materials and patterns.
Concepts has partnered with Nike before, most notably working on some of Kyrie Irving’s signature sneakers and the “Turdunken” Dunk High. The streetwear hub is known for its creative makeovers, often incorporating bright colors and a myriad of textures within the same design. “We've definitely never taken ourselves too seriously,” Concepts creative director Deon Point said in 2020, speaking on the Turdunken sneakers. “The thing with us that always gets overlooked is our sense of humor. We love to have fun.”
