A typeface for Olympic team kits needs to be versatile. It has to be legible on a wide range of sports clothing for training and at the Olympic village, and it also needs to have character to appeal to fans.
How to cover all bases? The solution for Nike was a variable font that can be adapted to a wide range of products with letter ends that twist and curves that intersect to move between states (see our pick of the best free fonts to expand your collection of typefaces for your own work.)
