Total eclipses used to be associated with all kinds of weird goings on, and Nike decided to honour that tradition this week. Almost eclipsing the astronomical event itself, it jumped on solar eclipse fever as the perfect opportunity to tease another extraterrestrial phenomenon: an apparent new logo for its partnership with NBA player Victor Wembanyama.
Revealed in the form of a crop circle, the Wemby logo design depicts a basketball decorated with Nike swooshes (see our pick of the best sports logos) and an alien face – a reference to the player's nickname and the upcoming Nike GT Hustle 2 "Alien" sneakers.
