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Sports Illustrated
Sports Illustrated
Entertainment
Mike McDaniel

Nike’s Coach K Tweet Gets Ratioed After Duke’s Final Four Loss to UNC

Duke NIke Mike Krzyzewski Kansas

After North Carolina defeated Duke 81–77 to advance to Monday night’s national championship game against Kansas, Nike released a series of tweets to commemorate coach Mike Krzyzewski as his legendary career came to a close.

While Nike aimed to gather complimentary responses to Krzyzewski’s career, their series of tweets ended up having the opposite effect, especially when it came to this one.

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