Get all your news in one place.
100's of premium titles.
One app.
Start reading
International Business Times UK
International Business Times UK
Business
Teddy Cambosa

Nike's Big Bet On Amazon: Sportswear Giant Returns To Platform As Online Rivals Surge Ahead

Nike released a commercial across its social media pages on Sunday to celebrate Iowa State point guard, Caitlin Clark, breaking the NCAA scoring record. (Credit: Eduardo Munoz/Reuters)

After a six-year absence on Amazon, sportswear giant Nike is returning to one of the biggest e-commerce platforms globally amidst growing competition. Moreover, Nike is also setting new price guidelines for its products amidst a dip in sales, resulting in the brand making these strides to counter any lingering effects of Trump's ongoing tariffs, which are affecting their raw material importation.

A Bid to Invest in Online Marketplaces

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.