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The Independent UK
The Independent UK
National
Jack Rathborn

Nike removes Boston Marathon advert after backlash

NIke Boston Boston Marathon
  • Nike removed a controversial advert displayed in Boston ahead of the city's marathon after facing online criticism.
  • The sign, which stated “Runners welcome, walkers tolerated,” was accused of being exclusionary and insensitive.
  • Many critics pointed out that even elite runners might need to walk during the challenging 26.2-mile race due to various circumstances.
  • Nike issued a statement acknowledging the advert 'missed the mark' and affirmed its commitment to inclusivity for all runners.
  • Despite widespread criticism, some within the running community understood the advert's intent, linking it to Boston's distinct performance culture.

IN FULL

Nike removes controversial advert at Boston Marathon after backlash from runners

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