Remember this classic Nike billboard from last year's Air Max Day that went viral?
Well, the acclaimed sneaker brand was back at it for Nike Air Max Day 2023. This time, the Japanese company Cekai created an eye-popping 3D billboard located in Hangzhou, China (for the full list of credits, visit its Instagram page). The display wraps around the building and is a digital masterpiece. Whether walking through or diving by, chances are you'll flinch just a little at the bubbles and sneakers flying right at you.
[Check out These Massive 3D Immersive LED Experiences]
Check it out below.