In the fictional world of Apple TV+’s hit show, Ted Lasso, AFC Richmond is fresh off promotion to the Premier League. And now the Greyhounds will look the part.
Just as the Premier League and Apple recently reached a $680,000 licensing agreement to bring more Premiership realism into the Emmy-winning series, Nike is replacing the fictional Verani Sports as the kit supplier for AFC Richmond in the show’s third season.
Nike’s official Twitter account made the announcement on Monday — just a few days after production for Season 3 started in London — by sharing a photo of AFC Richmond’s jersey with the Nike swoosh.