Play Art House on Song Wat Road has been transformed into "Nike Goal-Dang", a hyper-local cultural retail pop-up, which is open daily from 11am to 7pm, until Sunday.
The pop-up is inspired by Nike Football's "Rip The Script" campaign launched in support of the 2026 Fifa World Cup and to celebrate a new generation rewriting the rules of football culture. In Bangkok, the movement takes on a distinct form shaped by local craft, street energy and the creative spirit of Song Wat.
At the pop-up, Thai artists and designers have reinterpreted football through their own lens. From IWANNABANGKOK to Smile Club Thailand, O Thongchai, Teerapon Sisung and Ladderice, each collaborator brings a distinct perspective, transforming the symbols of football into expressions of Thai identity and craftsmanship.
