Nike has unveiled a star-packed 'Nike Family' for the 2026 World Cup, assembling an eclectic mix of football icons, celebrities and athletes in its latest major campaign. The announcement, which arrived via a series of Polaroid teasers on 21 May and a group portrait by Asher Hyde, has generated widespread interest ahead of the tournament in North America.
The lineup includes Cristiano Ronaldo, Kim Kardashian, Drake, Kylian Mbappé, LeBron James and LISA of Blackpink, among more than 40 names. This 'Nike Family for World Cup 2026' effort forms the heart of a broader 'Universe of Football' push that will unfold over the next 12 weeks with collaborations, new products and fan events as the company seeks to make the tournament a global cultural moment.
