Nike celebrates its 50th anniversary this year, a milestone it claims isn’t just about looking back, but rather looking to the past for inspiration. To visualize this belief, the brand has put forth Seen It All, a short film that honors the strength of Nike’s past and “the promise of its future,” according to a press release.
Spike Lee both directed the film and stars in it, reimagining his iconic role as Mars Blackmon from his 1986 film She’s Gotta Have It and several Nike ads. The short sees Mars passionately commenting on 50 years of landmark sports moments before turning to a protagonist named Zimmie, played by Indigo Hubbard-Salk. The latter character embodies the optimism, energy, and unlimited potential of the next 50 years of sport.
