Nike and the Kobe Bryant estate have agreed to a new deal continuing the late basketball player’s line of sneakers and apparel. The announcement comes nearly a year after the estate declining to renew its contract with Nike, as Kobe’s widow, Vanessa Bryant, sought out a lifetime deal on par with the those of Michael Jordan and LeBron James.
A full 100 percent of the net proceeds from Kobe sales will be donated to the Mamba and Mambacita Sports Foundation, according to an Instagram post by Vanessa. The foundation is committed to underserved boys and girls in sports, and Vanessa says her and Nike will work to build a new youth basketball center in Southern California.
