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The Independent UK
The Independent UK
Harriette Boucher

Nike accused of shaming Parkrun walkers with ‘elitist’ ad campaign

Nike placed the billboards at popular walking spots in London - (Parkrun)

Nike has been accused of “shaming” Parkrun walkers with a controversial ad campaign that has popped up at running spots in parts of London.

The sportswear giant launched a series of billboards at locations including Brockwell Park and Peckham Rye in the south of the capital that aimed to discourage people from walking. One sign read: “You didn’t come all this way for a walk in the park.”

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