Nigel Farage outperforms all other UK parties and candidates on TikTok

Nigel Farage in Newton Abbot on Monday. His Reform UK party has been targeting younger voters via social media and podcast appearances. Photograph: Finnbarr Webster/Getty Images

Nigel Farage is outperforming all other parties and candidates on TikTok throughout the general election campaign, analysis shows, eclipsing politicians considered most popular among young people.

Since the election was called, videos posted to the Reform leader’s personal account had more engagement and views on average than any other candidate – as well as the main channels of other parties.