Family and friends of Nicola Bulley have urged the nation to 'turn Facebook yellow' as they search for 'that vital piece of information' to find the missing mum.
They are urging people to post their yellow logo on social media pages to raise awareness of the search – and get witnesses to come forward.
Pals launched their 'Bring Nikki Home' web campaign 24 hours after her partner Paul Ansell said he was '100% convinced' she did not - as police suspect - fall into the river.
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