A friend of Nicola Bulley has insisted there are only two reasons why the mortgage adviser has gone missing.
The mum-of-two, 45, had dropped her daughters off at school in the small village of St Michaels on Wyre, Lancashire on January 27.
She then vanished while walking her dog Willow near the River Wyre. Her phone was found on a bench along the river bank.
Two weeks on, Nicola' s friends and family are nowhere closer to finding her as the search has expanded from the river to the Irish Sea.
One friend has insisted there are only two possibilities for what's happened to Nicola.
The mum, who was standing on the side of the road holding a poster with Nicola's face on it, told the MailOnline : "I know Nicola and there are only two possibilities, that she was abducted or fell in the river as the police believe,’ said a mum standing in light rain on the Garstang Road.
"There is no way that Nicola would have gone off on her own and left her daughters behind. No one knows at the moment and that is why we are here to make people aware."
Earlier today, Nicola's friends were seen lining the streets of the village where she was last seen in a vigil.
Her friends and family are desperate for answers as they refuse to give up hope to bring Nicola home to her daughters and partner Paul Ansell.
They're hoping it will jog someone's memory about what happened on January 27.
Emma said a campaign highlighting her disappearance a fortnight ago will be looking to “jog” people’s memory about the day Nicola went missing.
Speaking to BBC Radio 4’s Today programme, she said: “It is two weeks today.
“The local community are coming out to raise that profile, we’re trying to jog anybody’s memory. Dashcam footage of Garstang Road, which is just outside of the village of St Michael’s on Wyre, just by the bridge that you go over.
“It is quite a key part of the village so people would remember going over it.
“Did they see anything? We’re out with banners, we’ve got placards of Nikki’s face, we’ve got a moving eight-foot LED board with her face on it with the message ‘Bring Nikki home’.
“We just need Nikki home for her two beautiful little girls who need their mummy.”
She added: "It is just a rollercoaster, it is almost like torture - the despair, the unimaginable frustration in the sense that everyone has come together, working so hard: the police, the community, people on the ground.
"You expect to be rewarded for when you put hard work in, so we just need something, anything, a piece of information that can lead us down a different inquiry."
Police have launched an extensive search of the area and said their "main working hypothesis" was that she fell in a river but a body has not yet been found.
Yesterday, a concerned resident had come forward saying they spotted a suspicious-looking vehicle, believed to be a Renault, outside a barn in St on the day Nicola went missing.
A second witness has also come forward with a similar description of a red van.
It comes as detectives are looking into a mystery two-hour gap between the mum's disappearance and the first call to the police to report her missing.
Nicola was last seen at around 9.10a, and police were called until about 11am.
Lancashire Police have said they are working on the hypothesis that Nicola fell into the river, but no trace of the mum has been found after specialists have searched a mile-long stretch of the River Wyre.
Specialist Group International chief Peter Faulding said he is "100 per cent" sure Nicola is not in the stretch of river initially suspected, and his job is done.
Police have been forced to warn members of the public from taking law into their own hands when getting involved in the search, with a group last night understood to have been given a dispersal order.
Yesterday, the search moved to Morecambe Bay as two boats with specialist teams were seen in the sea.
There are at least three CCTV blind spots in the area where Nicola was last seen, raising the possibility that she could have left the area.
One spot is a path that is not covered by security cameras. It leads to Garstang Road which runs through the village.
It comes police are trying to get dashcam footage from about 700 vehicles that they have identified as passing along the main road through the village at the time Nicola vanished.
Another possible blindspot is a riverside path leading from the Wyreside Farm Caravan Park through to the A586.
A camera at a house is understood to have not been working at the time, but it still doesn't cover the exit.
Friends of Nicola have also claimed the CCTV covering one of the two exits from the river near the mobile home site Rowanwater, is not working.
Anyone with information which could assist our investigation should call Lancashire Police on 101 quoting log 0565 of January 30th. For immediate sightings please call 999.