Police have urged people to refrain from indulging in commentary and conspiracy theories about missing mother-of-two Nicola Bulley.
The 45-year-old disappeared while walking her springer spaniel dog Willow, alongside the River Wyre in St Michael's on Wyre on January 27, sparking a major ongoing police search effort.
Lancashire Police appeared to call out social media sleuths for their "hurtful abuse of innocent people" in relation to the case.