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Benzinga

Business

Adam Eckert

Nicki Minaj Enters The Sports-Betting Space: Why ZK International Group Stock Is Rising

ZK International Group Co (NASDAQ:ZKIN) shares are trading higher Tuesday after the company announced a partnership with rapper and pop culture icon Nicki Minaj.

Minaj is set to bring her influence to the sports-betting world through a multi-year partnership with MaximBet, a ZK International Group portfolio company. The female rapper will work with MaximBet on branding, merchandise, creative activations, partnerships and fan experiences that bring together entertainment, sports, celebrities and betting.

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Top stories on inkl right now

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The Guardian - US

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Sean 'Diddy' Combs moved to a new prison after reports of a luxury lifestyle behind bars

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One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Croatian soccer fans arrested over anti-Semitic slurs during match with Amsterdam team

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