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Fortune

Emma Burleigh

Nick Jonas has invested in Olipop, Snackpass, and Magic Spoon—he says he won't back a founder without a killer story

Nick Jonas Fortune Perfect Moment

(Credit: Bruce Glikas—WireImage)

Multimillionaire musician Nick Jonas is a serial investor. You may know him for the Jonas Brothers, Jumanji: The Next Level, or his stint on Les Misérables, but behind the scenes he’s also made a pretty penny from investing in brands like Olipop and Magic Spoon. Now, he reveals to Fortune that he won’t partner with a brand that has a “manufactured” story, as well as his other investment red and green flags.

Popstar Nick Jonas has worn many hats: the heartthrob of the Jonas Brothers, a soft-hearted adventurer on Jumanji: The Next Level, and broadway star from Les Misérables to The Last Five Years. He’s built a multimillion entertainment dynasty, but it doesn’t stop there—Jonas is also a savvy investor with high standards.

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