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Los Angeles Times
Los Angeles Times
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Nicholas Goldberg

Nicholas Goldberg: When bathrooms have naming rights, has branding gone too far?

LOS ANGELES — It took me a few moments standing there outside the bathrooms at the Music Center in downtown Los Angeles before I fully grasped that some fundraising genius had actually sold the lavatory naming rights.

It seemed inconceivable, but there it was in big letters over the entrance: "Lefton Family Restrooms."

On the one hand, good for the Lefton family for stepping forward to help the Music Center pay to renovate its plaza. Cities need people who support the arts, including the less glamorous, more functional parts of the underlying infrastructure.

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