In the modern world of movies there are myriad ways to promote a new release, and we're all now pretty used to the hype cycle of release date reveals followed by teaser trailers followed by longer full trailers. Prime Video has taken a slightly different approach for one of its biggest upcoming movies, though.
It just confirmed a streaming date later this year for Madden, its biopic of one of American football's biggest icons, and did it in a way I can't remember seeing before. The video features the film's star, Nicolas Cage, talking a bit about the project and what it means to him, before confirming that all-important date.