A new NHS poll estimates that nearly a quarter of people in Newcastle are unaware of shocking "tummy trouble" symptoms which could mean you have cancer.
As part of the Help Us Help You campaign, public figures like Dr Hilary Jones and TV presenter Dominic Littlewood have spoken out and warned people not to ignore issues like blood appearing in urine or faeces. This is because they're signs you could have bladder or bowel cancer.
A survey conducted by the firm Censuswide for the NHS found that in Newcastle, 22% of those asked were unaware that needing a wee urgently could be a sign of bladder cancer, with 25% not knowing that feeling bloated for three weeks was also a symptom, and 22% oblivious to "discomfort in the tummy area" being something to get checked out.