NHL endorsements probably don’t get much weirder than magic amulets and for that we have John Tavares to thank.
Over the last few days, a post on Twitter/X from Washington Post reporter Will Sommer has gone viral in the NHL sphere. In the tweet, Sommer explains that Russell Brand — former actor turned conspiracy theorist and reportedly all-around piece of work — has been selling magic amulets that protect people from Wi-Fi signals and evil energies for nearly $250 a pop.
On it’s own, it’s a pretty weird story. But where does Tavares factor in? Well, in a quote tweet off the original, user @BacklogReviewer dove further into the magical amulets and found out that Tavares was featured on the website Aires Tech where they can be purchased, stating that they help him recover faster from injury. Tavares’ page has since been removed, but he still features in the drop-down menu under “Aires Athletes” as of this article’s publication.
In case you missed it, John Tavares and Russell Brand are selling the same mystery amulet that they pass off as having healing properties that also protect you from wifi and is backed by people who believe in mind control, which I did not have on any of my NHL bingo cards. https://t.co/mN6TAWxMWq
— Jesse Marshall (@jmarshfof) October 15, 2024
Given that hockey fans are, well, hockey fans, this revelation caused a mass outpouring of memes and jokes from the NHL community. Of course, it’s unclear if Tavares actually endorses these magic amulets or if Aires Tech fabricated the whole thing, but hockey fans could not help but roast the Toronto Maple Leafs’ alternate captain for it all the same.
if I was the captain of the toronto maple leafs I would also get into magical amulets
— Beata (@CBeataE) October 15, 2024
john tavares probably won’t see any of your tweets making fun of his cursed amulet but your friends who keep getting hexed by etsy witches will.
— teddy blueger appreciator (@jokerkinnie7) October 16, 2024
Upper body injury (shattered amulet)
— dont worry about it (@soleildabs) October 16, 2024
i just think it's a shame john won't see any of your really funny tweets about his cursed amulet given that it repels wifi or wtv
— big william specialist (@avslegend) October 16, 2024
maybe he didn’t react because he knew the amulet would protect him pic.twitter.com/LWxS7yIoQP
— bobbi :))) (@mo_gardiner) October 16, 2024
tavares after realizing he can make the A stand for amulet pic.twitter.com/fZWYqgbuJP
— future wild card spot hopeful (@OVECHKlN) October 16, 2024
pirates in 1624 🤝 toronto maple leafs in 2024
the evil amulet is corrupting my captain https://t.co/KXw5AVG7A2— scoobert doobert (@brockbowser) October 15, 2024
would you have believed me if i told you two months ago we’d get the best nhl joke of the season within the first two weeks and it would be that john tavares uses a magic amulet to protect him from wifi
— grace (sport mode) (@GRobs_Boston) October 16, 2024
John Tavares after being told by Leafs management to stop promoting the Russell Brand magic amulet pic.twitter.com/cWK0yc421K
— ℳatt (@matttomic) October 16, 2024
— Acting the Fulemin (@ATFulemin) October 17, 2024
the problem with making these is you can put all the thought in the world into them but you just aren’t going to imagine “john tavares has a wound-healing magical amulet” https://t.co/DBBEXCpGDn
— katie (@itsmitchmarney) October 16, 2024