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Thierry Warin, Professor of Data Science for International Business, HEC Montréal

NFTs in sports: What to know about the dangers of fraud and counterfeiting

NFTs NFT Beeple LeBron James NBA

Non-fungible tokens (NFTs) are experiencing spectacular growth thanks to the new opportunities they offer for interaction and monetization to fans, clubs and athletes in the sports industry.

Platforms such as NBA Top Shot, which allows users to own key moments in basketball as NFTs, generated nearly $500 million in sales and had over 800,000 registered accounts a few years ago.

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