In an innocent bygone age, pay-to-win was the most menacing business model looming in the games industry. Now we have play-to-earn to contend with, a new kind of game that allows players to earn cryptocurrency, buy NFTs, or both.
Gamers’ reactions to NFTs have thus far been almost universally negative. Most famously, Ubisoft had some damage limitation to do after it announced unique player item NFTs called ‘Digits’ in Ghost Recon Breakpoint and were subsequently met by a shower of negative feedback. And then more still when its developers announced that development had ended shortly after. More on that one below.
