First things first: Let’s not pick on the poor soul managing the NFL’s UK X (formerly Twitter) account, who posted a video of Tyreek Hill borrowing a cell phone for use as a prop in his post-touchdown backflip, only to have it deleted seconds later because it is no doubt a finable offense. I can imagine that, if it were my job to recognize and share engaging moments in a football game live as they’re happening, this would be as elementary as stop, drop and roll when on fire. (Plus, in the person’s defense, NFL partner CBS used the backflip portion of the celebration in its outro.)
This, to a professional football social media person, is the content equivalent of a new baby photo. Just think of the numbers that’ll do! It’s a no-brainer (save for, you know, your child’s face becoming a cyberspace mold for AI infant products).
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